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Posted on: June 20, 2019

Western hires first director of strategic communications

Sarah Macdonald Headshot 5X7

RIVERSIDE, CA – In May, Western Municipal Water District (Western) announced the hiring of Sarah Macdonald, who will serve as Western’s first director of strategic communications. Macdonald will be responsible for a comprehensive communications and governmental affairs program including external and internal communications, public outreach and engagement, strategic planning, crisis communications, and information sharing across a service area of nearly 1 million ratepayers.

“I am humbled and at the same time excited about this opportunity to serve Western Municipal Water District. I’m eager to get started, immediately working to listen, foster a team environment, and above all, to contribute to the quality of life for our ratepayers and entire region,” said Macdonald.

Prior to joining Western, Macdonald served as communications officer for the city of San Marcos where she was charged with developing, elevating and facilitating the city’s comprehensive communications programs.

With more than ten years’ experience in public service, Macdonald is an award-winning communications leader with a proven track record of successful strategic communications, public affairs, and internal department oversight along with enthusiasm for public service. Her expertise in the strategic communications, media relations and legislative field will be a tremendous benefit to the organization.

General Manager Craig Miller said, “Sarah brings outstanding communications experience to this newly created position and I am confident in her abilities to advance Western’s strategic priorities and successfully lead the communications team.”

Macdonald earned her Bachelor’s degree in political science from the University of California, Santa Barbara and holds a Master’s degree in public policy and administration from California State University, Sacramento. She holds a Certificate of Public Information, Certificate in Executive Communications, and is trained in Crisis Communications Levels I and II from the California Specialized Training Institute.

“One of my first priorities will be to advance Western’s customer service and public engagement goals,” said Macdonald. “My focus will be on supporting the district’s vision of being the definitive leader in water and sewer services, upholding the highest level of stakeholder trust while delivering a best-in-class customer experience.”

To learn more about Western Municipal Water District, visit

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Western Municipal Water District provides water supply, wastewater disposal and water resource management to the public in a safe, reliable, environmentally sensitive and financially responsible manner.

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